Yousou 盛夏

2026夏

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Starts on 7/9（Thu）12pm JST

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Summer Collection

Dressing in the coolness of Kyoto

Chizimi Cotton and linen. We have selected fabrics suited to summer and tailored them into Western-style.
Created by SOU・SOU, a brand with a heritage in traditional Japanese attire. The relaxed silhouette does not cling to the skin, creating space for the breeze to pass through.
A subtle sense of coolness, both in appearance and comfort.>

BAG

The "Good Bag"

A one-shoulder ‘bon sac’—which means ‘good bag’ in French. A simple, functional design, originally used by sailors on board ships.

T-SHIRT

23rd Anniv. T-Shirt

"WAKISAKA KATSUJI / SOU・SOU MUSEUM" opened to mark SOU・SOU’s 23rd anniv.. T-shirt features the design inspired by the museum’s entrance gate.

LINEN WRINKLE

Breathable Cutting

Blouses and dresses with a relaxed fit that allow the breeze to pass through. We also offer patterns that showcase the fabric’s natural texture.

TUNIC＆
ONEPIECE

A slightly long and loose fit

A slightly longer length that conceals the hip line. With its relaxed silhouette, this piece feels as though you’re wrapped in air.

SHIRT

Authentic indigo-dyed Shirts

The world’s first dyeing technique involving hand-printing with natural indigo. Its appeal lies in the deep hues and natural fading unique to genuine indigo.